Orange Works is a privately owned retail operation specialized in kitchenware and espresso equipment. As an independent retailer in kitchen and home wares, we are directly competing with independent retailers and indirectly with large retail chains such as The Bay, Home Outfitters, HomeSense, Bed Bath & Beyond, and IKEA. In order to differentiate from the large retail chains, we focus on selling products of a medium to higher price point that meet the requirements of our product portfolio.