Proto101 was conceived by fashion industry specialists as a solution to the environmental harm caused by fast fashion. We believe in responsible practices that create sustainable clothing honoring the earth, the people that make it, and the consumers who wear it. Through years of collective research and experience, we have ethically sourced materials and manufacturers that align with our mission to make high-quality clothing that looks and feels great. Our approach to long-lasting, sustainable change is to create the best basics that leave the smallest footprint.