The Alkemistry was founded in 2015 by former-Harrods buyer Kirstie Gibbs. Kirstie sought to develop an inspiring fine jewellery destination that offered a more personal, positive and creative experience than anything else on the market. The Alkemistry supports the creative freedom of women designers and celebrates diversity in approach to design and materials. It believes in the uplifting power of beautiful jewellery and supports this through a tightly-edited range guided by timeless trends interwoven with a modern aesthetic. The Alkemistry prides itself on being incurably positive and reactive to customer needs. Its dedicated, tight-knit team offers an exceptional level of service that is both warm and professional. The brands curious nature is most joyfully expressed in its shop-in-shops in major department stores Selfridges and Harvey Nichols where customers are invited to express their unique personality at bespoke carts inspired by ancient apothecaries.