Roller Research specializes in qualitative research methods & quantitative research, including design, field control & execution, analysis, as well as the reporting and presentation of actionable findings. Margaret R. Roller emphasizes high-quality research through a thorough understanding of research design & analysis as well as working one-on-one with each client. Margaret Roller also conducts qualitative workshops & training. Learn more at http://www.rollerresearch.com/training.html. Clients include corporate, non-profit, academic, and governmental organizations, with Roller Research providing communication, satisfaction, new product/service, attitude and behavior, usability, and program evaluation research among consumers, business target groups, corporate employees, stakeholders, and non-profit constituents. Margaret Roller's blog -- www.researchdesignreview.com -- is devoted to the discussion of qualitative and quantitative research design issues. Margaret Roller is also the lead author of the book "Applied Qualitative Research Design: A Total Quality Framework Approach" published 2015 from Guilford Press, New York.