Tracy Dedman Coaching was founded by Tracy, who left her senior leadership role within a global corporation to pursue her passion, investing in people and developing them to their full potential. Tracy Dedman Coaching was founded to help individuals and organisations be better at who they are and what they do. Since its inception, it has grown from serving a few small clients to empowering and transforming individuals at senior levels of large organisations. We use contemporary coaching practices to define goals, structure both the internal chatter and external influences, reflect on that accordingly, and take measurable action. We coach our clients all over the world, as well as in person where location permits.