VMAG is an English-language weekly video magazine that produces interesting stories about all things Nepal and Nepali. The content can be consumed over various platforms: web, print, YouTube, TV and other social media. VMAG’s print magazine (with a circulation of over 17,000 copies) features 52 pages of content, which is published every Friday. VMAG is primarily a features magazine that covers stories pertaining to everything from health, labour and education to trends in music, fine arts, business, sports and technology. VMAG also uploads no fewer than six high-quality videos on its YouTube channel every week. The videos feature popular local eateries, reviews of new gadgets, interviews of inspiring Nepalis, covers performed by local musicians, behind-the-scenes footage of one of the best fashion spreads in Nepal, and coverage of engaging events in Kathmandu and beyond. The ethos informing VMAG’s content is simple: the stories need to be intelligent, hip and informative. VMAG’s target group comprises audiences within the age group of 18 to 45.