Arcalea transforms Marketing through Data Science. Focus strategy, harness quantitative assessment, and use the power of decision sciences to create breakthrough impact and business growth. Since our founding, we have empowered organizations to minimize risk while maximizing efficiency and returns by implementing proprietary frameworks, infrastructures, and analytics required to succeed in increasingly competitive markets. Deeply rooted in quant, we believe success is a science. Headquartered in Chicago and with team members across the globe, we work with C-suite decision-makers to transform marketing into a conduit for business success.