c2b solutions helps organizations succeed in a dynamic Healthcare Reform environment, leveraging consumer insights and business solutions to achieve superior results in a commodity marketplace. c2b solutions will provide organizations deep insight, strategic guidance and applications that include: - Market Research that will strengthen a company’s brands, its understanding of the consumer, and lead to the development of value added tools and strategies to drive equity. - Tools and resources to ensure that an organization realizes tangible operating results from its investment. - Understanding the value of the Customer Interaction. This includes Account Selection Strategy, Equity Assessments (i.e., what you stand for in the eyes of the customer) and Field Force Effectiveness