TrimTab provides services that help banks increase profits made from relationships with their clients. Our services are commonly associated with manipulation of large quantities of data and embedment of analytics into frequently performed decision-making or procedural steps such as processing of loan applications, deciding on which clients to contact with a new credit card offer or pricing of deposits. We pride ourselves on always being able to measure the commercial impact that a bank gains from deployment of our services. Typically such commercial impact is achieved through: - Increase of sales revenues by developing predictive models that select likely buyers, structuring appropriate product offers and executing direct cross and up-sell campaigns. - Profit retention by developing predictive models that recognise customers which are likely to terminate their relationships, structuring appropriate offers and executing direct communication campaigns. - Optimisation of product pricing, conditioning and bundling processes by developing individual customer treatment models and incorporating analytics into bank’s standard operational flow. - Minimising costs-of-risk by developing rating models which assign probabilities of loans becoming non-performing and optimising the relation between expected losses and expected returns. - Lowering requirements for capital allocation by optimising portfolios and helping banks apply and qualify for advanced risk management processes. Our activities can be classified in three main categories: management and business consulting, implementation and implementation consulting, and education and training.