[rooh] rhymes with moo! Only no cows here. YES! You read that right! We are a new start-up focussed on engineering snacks for your soul! 100% plant powered snacks that contain NO weird stuff. Yes, no weird stuff. If you can’t read it we won’t add it. Our products contain simple, unrefined, minimally processed ingredients. See, just because a product is 100% plant based doesn’t mean it’s good or better for you...but we make damn sure our plant-based snacks indeed are! 😉 Get back to your RUHts - RUH Follow our journey - @eatruh (on all platforms) https://www.instagram.com/eatruh https://www.twitter.com/eatruh