The land, the people, the history, the food and the traditions underpin the very existence of Souk el Tayeb. Souk el Tayeb has evolved since 2004 from an experimental farmers market promoting small-scale farmers and producers, to an organization working on both, national and international projects to promote and preserve culinary traditions, rural heritage and the natural environment. Tayeb holds several meanings in Arabic…Tayeb as “good”, Tayeb as “tasty” or Tayeb as “goodhearted” when talking about a person. Souk el Tayeb’s vision is to celebrate the food and traditions that unite communities and support small-scale farmers and producers and the culture of sustainable agriculture. Souk el Tayeb’s mission is to create environments that bring people of different regions and beliefs together – celebrating the land we love, supporting small-scale farmers and producers, encouraging organic, eco-friendly practices, contributing to local communities, leading research and educational campaigns about food traditions and heritage, and promoting organic foods and a healthy lifestyle.