SoolNua is specialist MICE agency helping with destinations, hotels and venues with strategy, marketing and training based on 6 decades of expertise as global leaders in the industry. How will SoolNua help destinations and companies provide "another viewpoint" or "an alternative perspective" to the meetings and event industry? We chose the name SoolNua because it is the anglicised version of the Gaelic expression Súil Nua, which means, literally, New Eye, a different viewpoint. When our customers in the meetings and events world are trying to solve a problem or address an issue we allow them to look through our broad lens of first-hand knowledge of the industry. And that knowledge is available to our customers directly from us. We are not a large organisation with battalions of immensely bright MBA graduates who know the word for coal in 15 languages but cannot light a fire. We are, by choice, a small boutique consultancy, comprised of people who have faced most business challenges and lived to tell the tale. In addition we are fortunate to have an extraordinary global network of business contacts across all sectors of the meetings and events industry and access to that rich human capital is priceless!