Real Provenance is a sophisticated tool that connects wine producers directly to their consumers, via a label applied to each bottle of wine. The label displays a cell phone scannable QR Code containing a unique URL and serial number linked to a cloud-based software. Additionally, an eye-catching Hologram supports the authentic origin or--Provenance of the wine. In today's information-centric world, scanning the True Provenance QR Code links a winery to a consumer at the point of purchase for each bottle of the brand. It provides instant information about the wine, winery, winemaker, events, essential facts, and even a video with the winemaker speaking directly to them. This simple tool develops a life-long relationship with a new or current customer and the winery.