We Believe: Six Decades in Business Means Something Sterling Finance Company provides small loans to people in need in a way that is quick and easy. It’s what we do day-in and day-out. We’ve been in business since 1955, but the important message here is not simply longevity, it is dependability. Which is why the Better Business Bureau has always awarded us their highest rating. Today, nearly six decades later, we still believe in our very same founding principles: Everyone deserves respect and integrity is a one-word business plan. Now more than ever, Sterling has what borrowers are looking for. So, how can we help?