We support family businesses in overcoming their challenges and help them build lasting legacies. We champion the critical role family firms play in the African Continent's economies and societies. We promote African family businesses through connections, expertise and advocacy. We focus on contributing to the intellectual progress on topics related to family business management, particularly on succession, family governance, next generation development, and family communication. We also endeavor to promote and facilitate the positive role of family businesses in the economy and society.