ACAL is a management consulting firm. We are the trusted advisor to East Africa's leading businesses, governments, and institutions. We are propelled by the imperative to reimagine solutions to our clients’ large-scale and complex challenges. We are a small company with big ideas, and for over a decade, we have been essential partners to some of the biggest organizations in East Africa. And yet, our innovation philosophy hinges on four small beliefs. Innovation is necessary for sustainable growth. Building new value is about more than just building new things. New ideas are born from experience. And the brightest future belongs to those organizations who adapt and change.