Mental Toughness University Helps Companies Increase Sales and Move Market Share by Creating A No Excuses-High Performance Culture Mental Toughness University is a comprehensive mental training process that moves sales and management teams from good to great. Mental Toughness trains people how to control their thoughts, feelings, and attitudes, before, during, and after a performance. Especially under pressure. Most MTU corporate clients are sales and management teams that report dramatic increases in sales. Management teams benefit by learning how to coach the mental toughness process and implement it immediately into their daily coaching with their sales team. Managers often adopt new criteria for hiring salespeople after completing the course. Employee retention rates are also affected due to the personal benefits gained during the training. MTU delivers both professional and personal results. Since most research shows that an employee’s job is not the most important aspect of his or her life, the ongoing personal benefits of this program tend to raise the switching cost of an employee moving to another company. Companies often experience enhanced customer service from the participants as a result of their new level of focus on the customer. Mental Toughness University is Not a Traditional Training Program. MTU is a Process, Not a Program. It’s about training people how to THINK like world-class performers, and how to control and manipulate their own emotions for MAXIMUM performance. MTU is a cross between emotional intelligence training and critical thinking. It’s an introspective process that causes people to examine their thoughts, feelings, attitudes, and beliefs and how those directly impact their results. We call the process, ‘Facilitated Introspection’. The 6-hour program is an awakening to expose participants to the process and show them there’s a higher level of emotional competence and mental performance than they are experiencing.