Tourism Dawson Creek is the official Destination Management Organization for Dawson Creek, BC. We manage the Dawson Creek Visitor Centre and Dawson Creek's premiere attraction, the Alaska Highway House. TOURISM DAWSON CREEK VISION STATEMENT That Tourism Dawson Creek is recognized as a provincial leader and innovator in destination development and marketing while leading the City of Dawson Creek towards sustainable economic growth and development utilizing the tourism industry. TOURISM DAWSON CREEK MISSION STATEMENT To facilitate and coordinate sustainable development and promotion of the tourism industry within the City of Dawson Creek for the benefit of the community by creating year-round memorable visitor experiences through effective management and planning; information management and research; communications; destination development (infrastructure and services); product development; business and industry development; marketing and visitor services.