Advertising Council Australia is the peak professional body representing agencies in the Australian advertising industry. Our diverse member base spans more than 160 agencies across creative, digital, strategic planning, promotion, direct marketing, PR, design, production, and healthcare advertising. We are committed to raising professional standards across the industry through the provision of world-class professional development, industry awards, advocacy and support. Our belief is that commercial creativity drives business growth and our ambition is to make commercial creativity one of the most valued professional services in Australia. It is our mission to: - Attract and develop creative professionals through professional development and certification, graduate programs, tertiary education pathways and CPD/accreditation - Showcase the most influential commercial creativity by offering some of the nation's most recognised award programs and partnering with prominent events such as Semi Permanent and Vivid - Promote the commercial impact of creativity through proprietary research such as Advertising Pays, Salary Survey, bespoke ROI research and effectiveness case studies, - Take action and provide guidance on key issues Representative groups operating within ACA include: - Australasian Writers and Art Directors Association (AWARD) - Account Planning Group (APG) - Account Management Group (AMG) - Commercial Producers Council (CPC) - Youngbloods We boost career pathways across our AdSchool, AWARD School and IPA professional development programs and are in the process of developing an accreditation system.