Hum Interactive is the digital arm of the Hot Mustard Group, a well-established advertising and communications agency with more than 20 years’ experience. Hum was established to extend our digital offering beyond website development and ordering systems into software and mobile application development, in particular business-driven apps. This division has over 10 years’ experience in the development of business applications for mobile devices. We have taken our understanding of business processes along with our team of highly skilled developers to produce some great leading-edge business apps over the last three years. We scope, design and build apps for Apple iOS, Android and Windows platforms allowing our customers flexibility when selecting the preferred hardware for their business teams. Many of the apps we build are data-driven and integrate with back end systems. Our apps are designed to provide business teams with the information they require at a fingertip, allowing staff members to work faster, smarter and more efficiently using mobile devices. We are particularly active in the hort and agricultural industries where we develop ordering systems, ROI calculators and sales presentations. This is an environment where presenting technical information in an easy to understand manner is essential.