KFF SALES & PROMOTION is an agency run by the Krakow Film Foundation, so far devoted to the festival promotion of Polish documentary, short and animated films under the brands Polish Docs, Polish Shorts and Polish Animations - projects offering a set of newest Polish films to film professionals and preparing promotional events at the most important documentary festivals and markets. Starting in 2016, film promotion is also accompanied by international sales of documentary films, which seems to be a natural development of the Foundation’s former activities.