I left corporate America many years ago and set out to start my first business. After 13 months of working 18 hour days, 7 days a week (no exaggeration) I realized that hard work wasn't enough. There were many holes in my plan. I didn't have the knowledge that I needed to reach enough people to make the business profitable and as a result it failed. I carefully assessed the error of my ways and made a quick recovery. The second business was profitable almost immediately. It was also in this second endeavor that I found my purpose. I want to show other entrepreneurs that dare to embark on this journey a better way. I don't want them to be unarmed with the right knowledge. I want to hold the flashlight and show them the way through the maze. Perfect Marketing Equation is a website designed to assist home-based entrepreneurs in growing their businesses. We share practical advice, real-time experiences and marketing strategies with entrepreneurs so they can grow profitable businesses.