Kruger Lowveld Tourism is the tourism division of the Kruger Lowveld Chamber of Business and Tourism. The Kruger Lowveld Chamber of Business and Tourism is the custodian of the Kruger Lowveld destination brand. Kruger Lowveld Tourism operates as the official Regional Tourism Organisation (RTO) for the Ehlanzeni District Municipality, represents the interests of the majority of private-sector tourism and leisure operators in the region, and is responsible for destination marketing, visitor services and member services. Kruger Lowveld Tourism also plays an important advocacy role in wider tourism-related issues in the region.