UpNext is a Boston-based boutique agency focused on experiential and immersive retail strategy. Leveraging expertise in marketing, management, operations and design, UpNext helps brands and space owners re-imagine what's possible, capitalize on excess capacity and find meaningful ways to connect with consumers. We facilitate matchmaking + creative collaborations between brands + spaces in the form of pop-ups, pop-ins, collectives, limited engagements and other innovative retail formats. We blur the lines across retail, restaurant, office, hotel and residential spaces and thrive on concepts that bring sensory art and design to the forefront.