Art of Story develops and implements corporate stories. A corporate story is the story at the heart of a company or organization. A good corporate story enables long-term commitment. It increases the degree of involvement of each and every stakeholder – from employee to customer and supplier. Art of Story approaches the corporate story in the literal sense of the word. It is the story of the entire organization. The Art of Story methodology guarantees optimum development by capitalizing on the most important interplay of forces within each organization: the interaction between ‘top-down’ and ‘bottom-up’ processes. Art of Story's corporate story process gives rise to genuine involvement in, and commitment to, a common aim, which in turn enhance motivation, inspiration and - last, but not least - productivity.