E-Z UP Europe B.V. was founded in 1993 in Houten, The Netherlands, as head office and distribution centre for all European E-Z UP business. The global head office, International E-Z UP, is based in Norco, California, USA. E-Z UP is the inventor of the foldable tent system, also know as "easy up". Besides our Instant Shelters, we also produce a complete range of event products like beachflags, banners, inflatables and many more items that make you stand out from the crowd! E-Z UP invented the Instant Shelter product back in 1983 and is the original and still No. 1 provider of Instant Shelter products in the world. The patented E-Z UP® system allows instant shade and promotional marketing in seconds. Simply remove the cover bag and unfold the shelter. E-Z AS 1,2,3... It really is that E-Z.