Today’s landscape of content marketing can feel a little overwhelming. Do you feel pressure to publish content to an endless variety of streams? Lean Content has an actionable philosophy that will enable your business to market itself more effectively. I saw a lot of businesses investing heavily in the wrong type of content, and wondering why it wasn’t working. I wrote ‘Lean Content’ to help businesses find their own way through digital marketing. Content marketing is currently very popular, and rightly so. But many businesses either don’t know how to find their audience online, or adopt a scattergun approach to publishing content, which often generates limited return. A healthier, simpler approach is to think carefully about your customers’ needs, where they spend their time online and to structure a new programme of content that is useful, nourishing and lasting.