Creators of Making Price Irrelevant , Directivity is a loyalty and retention marketing effectiveness hub of excellence. Our expertise drives the strategies that deliver retention and loyalty programs that "retain the best and grow the rest". Since 2007 we have helped the customer loyalty and strategic marketing needs for BlueScope, Pearson, Quest, Grollo Leisure & Tourism, QSR International, Global Beauty Group, Travel Superstore, RSEA Safety Stores, Know It All Loyalty Systems, Chemplus, NHP Electrical, Horseland, RAA and Milwaukee Tools