At the heart of INFO/NATION is an extensive database of Greater China’s high net worth individuals and ultra high net worth individuals (HNWI and UHNWI). As well as demographic information we build detailed psychographic profiles of each individual's information needs, preferences, interests and passions. Using this intelligence we deliver tailored, targeted information and unique experiences through a range of print and digital media products and private events. This detailed knowledge allows us to hand-pick audiences and create truly integrated marketing campaigns for our partners.