Wild East Travels ApS handles marketing and purchasing related services for Custom Tours GmbH, who sells travels and stag parties under the brand Pissup Tours, which it manages in Denmark, Sweden, Norway, Germany, The Netherlands, France and United Kingdom. The vision is to be the go-to company for the travel needs of 25-45 year olds seeking a party weekend abroad. The brand Pissup has appeared in many major media in all of its markets, including RTL, Dagbladet, TV2, Politiken etc. Wild East Travels won the CSE entrepreneurship award "Best of the Best" including a 40.000 DKK cash price in 2012. In 2013 the company was awarded the Børsen Gazelle 2013-award, attesting its significant growth. The same year the company obtained an AAA (Triple-A)-rating by Scandinavias largest credit evaluation institute, Bisnode.