ELEVEN 17 IS A REFERENCE TO A BUOY READING OF 11 FEET AT 17 SECONDS Buoys track the movement of the ocean and waves. This combination of numbers, eleven and seventeen, indicates the maximum sized wave the “Banzai Pipeline”, located on O’ahuʻs North Shore can hold before closing out. This combination tells us what is coming: the perfect wave. Our name is a nod to the perfect combination of talent, strategy, and timing that is core to the creative ideation process of Eleven 17. Much like a storm over the water, our process starts with a flurry of ideas and dreams, then refined to create an outcome that is sweeping and powerful. Eleven 17ʻs mission is to impact & empower our island community and beyond, as well as future generations, so they will be afforded better opportunities. Rooted in the core values of our island home, our business philosophies and relationships are built on Honesty, Integrity, Transparency and Respect.