Pryde Group (Neil Pryde Ltd.) is a Hong Kong based Sports Group composed of three key business platforms - manufacturing, distribution and brand management. The company’s focus is on high-performance products, premium quality, style and a winning attitude. Pryde Group is a privately held company, wholly owned by the Shriro Group. With over 2500 employees, operations in more than 40 countries nearly 50 years of experience, Pryde Group is one of world’s biggest players in the marine and adventure sports markets.