The Flying Submarine is an independent media intelligence brand, established in 2015. It has its origin within a group of professionals, with over 20 years of accumulated experience in the field of advertising and media and its mission is to "Capture, Structure and Report media information in the Sub- Saharan Africa “. Set in a network of benchmark partners, The Flying Submarine is as a specialist in capturing, transforming and delivering information knowledge. Currently, The Flying Submarine is present in Angola, Mozambique and Portugal where, together with its partners, it captures, structures and analyzes information from different types of media. The FlyingSubmarine provides a daily and continuous service and of news and advertising published in different mediums like Press, TV, Radio and Online, transforming all the information accordingly to a pre-defined monitoring profile. Our Process CAPTURE – The Flying Submarine records information in all the countries where it is present. Main media is recorded 24x7 using automatic and semi-automatic technologies which allows the existence of updated information in each country. TRANSFORM – recorded information is transformed in a structured database. The Data Model has been developed from scratch by The Flying Submarine, using an innovative table structure with the objective of exhaustively register all the recorded information. REPORT – using advanced software BI tools for data exploration The Flying Submarine transforms information into relevant knowledge. This knowledge is used to monitor all the advertising activity and should by used in Media action taking process.