IDT's subsidiary and National Retail Solutions division, NRS Digital Media (NRS), is an in-store digital media advertising company. NRS owns and operates over nineteen thousand point-of-sale digital screens in more than seventeen thousand independent retail stores nationwide. NRS allows advertisers and agencies to reach audiences of all income levels, interests, and demographics frequently during the most engaged moment of their visit with contextually relevant digital ads served before and during sales transactions. How it works: Advertisers and agencies can activate up to 30 seconds* of dynamic ad messaging that plays full-screen in a 60-second loop. Once a customer's transaction begins, the ad size updates to display alongside their purchase total. *Complete ad take-over is available. Data-led: NRS Digital Media is audited by Geopath, the industry standard for out-of-home measurement. It uses 1st and 3rd-party qualitative and quantitative data to validate audience composition and reveal specific audience movements from which NRS builds custom, optimizable networks to engage them during their daily routine. (Or on the way to the movies, meet friends, or a quick stop in for snacks on a day out.) Measurable Results: In addition to driving awareness, consideration, and trial with digital advertising, transaction-level data collected through the NRS Point-of-Sale system reveals brand and category performance and emerging trends across shopper segments for CPG and Beverage brands. Regulated Categories: All locations meet regulated category compliance. Retail Channel Types: -c-store -grocery -deli & bakery -liquor -tobacco -pharmacies -salons -other specialty retailers.