The Fullcube leadership team has spent over a decade helping brands cultivate Insider Relationships with their greatest enthusiasts. Our journey started when we were tasked with harnessing the enthusiasm of the NASCAR fanbase. We were able to capture millions of fans in a database and convert hundreds of thousands of these fans into NASCAR Insiders – leading to millions of dollars in incremental revenue for NASCAR while developing a platform where the ultimate fans could feel and share the love. While working with NASCAR, the greatest challenge we faced was managing these Insider Relationships. There are platforms for CRM, marketing automation, business analytics, billing management, content management... the list goes on. But managing relationships across disparate platforms was time consuming and difficult. Customer data was spread across platforms making it hard to analyze. Fullcube was born out of this challenge, we have been building and refining our turnkey solution for managing Insider Relationships since 2014. The Fullcube team has maximized the Insider Relationship ecosystem for brands with some of the highest affinity including NASCAR, The Culinary Institute of America, Turner Classic Movies, NFL Alumni, and more.