Purpose Driven. Results Focused - Effective Lead Generation and Conversion In today's highly competitive and evolving market, staying ahead of the curve and leading from the front, requires an excellent understanding & ability to implement effective digital marketing strategy, best practices & methods in order to optimize effective lead generation and conversion. The pre requisite, is to run an efficient business, and the challenge here is to manage costs, resources & to boost sales. The most cost effective way to expose your business & service offering to your ideal targeted customer, and to achieve the best possible lead to conversion ratio, is through effective high level digital marketing capability. This not only requires the skill & capability to understand the latest Tech, and how to implement, but also the knowledge of the brand market place and strategy required to effectively produce results in a changing market. The Gist Counsel is geared to unlock the un-created potential within the core DNA of your business. Our unique approach, broad understanding, extensive experience & knowledge base, IP developed over 28 years in the market place gives us the leading edge to close “The Gap” and deliver success.