5iZ "5 eyes" China | your portal to daily China insights and perspectives In China there are 5 directions rather than just 4 ; north, south, east, west and center. Center is the core direction in any aspect in Chinese society. Whether it concerns family, society, work or governance, Chinese people can eye and wander in any direction but center remains the core magnet, keeping the basics and values running and alive. Established in 2018, 5iZ China is a blog, business service and cross-cultural consultancy platform based in Beijing. The perspective of China's rich and diverse society undergoing huge transformations is still very limited in other countries despite China's increasing social interactions, trade and influence in the world. 5iZ has been born through the need, ambition and necessity to create a more objective and diverse perspective, a personal feel and insight view of China today as well as providing services and guidance for people, institutes and businesses who like to be active in or learn more about China.