Shine Conventions GmbH is a 100% subsidiary of the Social Chain Group. We produce social media, social media marketing and social commerce and combine them at Europe's largest beauty convention, the GLOW by dm. At GLOW by dm, online stars, bloggers and beauty brands meet social media and live experiences, beauty meets party and products meet show. The GLOW uses online and offline the reach of influencers and the power of large social communities in a trend-setting marketing mix.