Club Management Association of Southern Africa (CMASA) is the representative body for the Recreation and Sports Club sector in South Africa. CMASA offers members access to information on international and local best practice material relating to the management of their clubs as well as current information on trends in this sector. CMASA is committed to ongoing professional development for Management and Staff in the club sector and offers ongoing education programmes to suit all disciplines of employees. CMASA's strength is heightened by the expertise of its elected Executive Committee and management team, who collectively have in excess of 150 years in club management. Club management in South Africa and internationally is no longer a hobby but a profession and clubs require a paradigm shift in the application of sound business principles to sustain the sector. CMASA is able to offer these resources to assist clubs in this paradigm shift.