In 2013, the UK Crowdfunding Association (UKCFA) was formed with the purpose of promoting the interests of crowdfunding platforms, their investors and clients. We, as members, champion crowdfunding as a viable funding avenue for projects and businesses operating in the United Kingdom. The UKCFA is lobbying for a regulatory landscape which strikes the balance between consumer protection whilst also allowing consumers and businesses to achieve their specific motivations. We believe in financial inclusion. Our ultimate objective is to keep the crowd in crowdfunding. We represent this diverse and vibrant industry and give our members a collective voice across government, media, regulators, and most importantly, to the general public. Our members provide the platforms necessary to bring investors and fundraisers together across many industries, providing choice in this ever expanding marketplace. Crowdfunding connects the people who want to make change with the people who want to see change happen. Whether donating or investing, crowdfunding puts people in control of their money and how it is used to affect the world around them, whether for financial return or out of a desire to make a difference for the wider good.