-Answer customer demands by providing added value & Taylor made products, with high level of services. -Ensure enough stock for his customers and for his suppliers. -Support customers in cost saving by proposing innovative solutions -Focus on Dairy, cheese, Ice cream, mayonnaise, ketchup, snacks, beverage, juice, and bakery -Adapt new partners solutions to local needs. -Work on specialties, not on commodities. -Develop and secure business in order to satisfy his customers and partners.