Atarev is built on a comprehensive data model managed in a single source environment, enabling rapid integration of all commercial data. It seamlessly integrates into your airline’s strategies and processes with its intuitive workflows, extra user-friendly GUI and ready to use and present analyses. Through extensive use of AI, Atarev constantly detects similarities between cities, airports, and flights, as well as competitive positions. Its deep neural network architecture provides an ever-evolving market insight, enabling better ever forecasts even in quite unexpected environments. Atarev determines the most suitable actions for the airline filtering out the actions that historically had no/negative impact on performance, and in light of this, it optimizes the fare structure using price/cross elasticities and characteristics of the market. Atarev keeps your airline competitive at all times while increasing your overall profitability. Atarev uses its own QSI model considering highest number of dimensions enabling better identification of competitive positioning. Using Deep Learning techniques, Atarev determines the optimum selling price to increase total revenue at the time of departure. It fully supports continuous pricing and recommends the optimum price in order to squeeze every revenue opportunity available on the table in real time. Atarev is truly capable of automatic filing of fares and rules to ATPCO as well as providing most suitable price points at the time of shopping without the need of filing even. Atarev provides an impact analysis of the fare changes against predetermined KPIs.