A social media+web+digital+traditional publicist specializing in social media publicity management for unique new and up-and-coming brands as well as senior executives and other high-profile professionals involved in very active businesses and careers. Laurie Pehar Borsh has been providing simple to complex social media PR strategy productions and tactical social media placement and online reputation management services to her clients since 2002--alongside her traditional PR and marketing experience (since 1987). LPBPR works on a highly personal level for C-suite executives and various senior-level professionals including creative executives and artists, business owners, and PR agencies. Many of today’s most talented and highly successful executives, professionals, and company brands are still either too busy or too unequipped to stay involved or truly committed to a social media publicity initiative—and that is where LPBPR comes in. Social Media PR does work and can provide ROI, but only if it's constant, consistent, and engaging. LPBPR works with clients who already have started a social media publicity and promotional effort and others who have not even made the attempt. Putting a “traditional” PR professional in place to develop the right content and messaging as well as the best audience and search engine page rank is really not so much of a luxury, but really more of a necessity.