Norton Professional offers a range of business development products, support, and services. These are designed for new and rapidly growing businesses like early stage startups, solo founders, and innovative small businesses, but most can be utilized effectively by any company at any stage. Founder services help new and overwhelmed entrepreneurs find clarity, resources, save time, prioritize tasks, and design efficient processes, so they can consistently deliver real value to happy customers. Innovation services help founders build new ventures from the ground up, starting with qualified ideation, market opportunity investigation, and customer development experimentation to predict market-product fit. Marketing services help businesses build direct access to their ideal customer audience, refine their messaging into a compelling narrative, and measure the effectiveness of multi-channel campaigns to optimize ROI for your ad spend. Crowdfunding services help creators prepare and execute the unique marketing and logistical challenges related to managing successful product/reward-based campaigns. Ecosystem services support entrepreneurial ecosystem builders throughout North America to improve entrepreneurial education and support systems through programming, resource development, and event production.