HELLO is a social shopping community where users and influencers share authentic product reviews through live, video and photo. We re-imagine the mobile e-commerce experience by bringing immersive and entertaining real-time boutique shopping straight to your phone. In a landscape where Millenials and Gen Z use live video 24/7 to interact, express, and entertain themselves, we aim to bring the same energy and interaction to mobile shopping. HELLO allows users to discover and follow live and upcoming streams, based on their shopping interests, and to interact and shop in real-time with our creators during a stream. Viewers can also access their favorite creators selections and previous streams anytime. We designed HELLO to showcase individuality and intimately connect exceptional sellers and their products/services to vital buyers who love to learn, explore, and be inspired. HELLO is a product of the Home Shopping Europe Group, one of Europe’s largest players in Social Commerce - specifically in Live Commerce.