Are you missing out on a prime and growing traveller market valued to be worth US$3 trillion by 2023? Dear Hospitality Partner, You’ve done a great job on your brand. You’ve ticked all the right boxes: luxury accommodations; privacy and exclusivity; bespoke service; sustainability practices; environmental initiatives; local community engagement; and perhaps more. But, have you established affinity with a new audience? In all my travels, I have seen properties roll out really great programmes, but their stories don’t get told to a potentially high value segment of the market. I am talking about reaching the “unreachables” – the global Muslim market that finds all these features complementing their needs. They are out there. Perhaps you are not aware you are ready to serve them. Without the right approach to share your stories to them, you might miss out speaking to this niche audience entirely, estimated to be worth US$3 trillion by 2023. For over 20 years, I have been engaging with Muslim travellers and come to understand they value hospitality that are able to adapt to their needs (this means your bespoke service!). You already have this integrated in your guest approach, so let’s together build captivating narratives for your future guests. As your Strategic Communications Partner, I will match your story with discerning, Muslim HNWIs and UHNWIs travellers who seek new levels of privacy, exclusivity and hospitality. This passion has led me to found halaluxe.com, a platform that curates experiential luxury stays with authentic guest experiences that also meet the faith-based needs of the luxury Muslim traveller. If you wish to create more consumer engagement and build meaningful relationships with this niche market, drop me a line at anis@halaluxe.com. Your partner in reaching out to the Muslim market, Anis Founder Halaluxe