Lene Nielsen - User Focus & Innovation Innovation with personas - Personas are descriptions of fictitious users they help designers to innovate with a focus on users and their needs. Read more on personas on the blog www.personas.dk Co-creation workshops We offer facilitation of workshops involving users and designers. Data gathering Based on methods that focus on users and user needs, we offer help in developing better products and services. The methods are: interviews, interviews in the users' context, observations, shadowing, focus groups, focus groups in the users' contexts. Lene Nielsen is affiliated with Snitker Group.