BRIGHT+CO’s founder, Jennifer Sutton, has a diverse agency-side career that spans over 25 years and covers brand management, marketing processes, media, digital and market research. She teamed up with Andy Mendelsohn, the agency’s creative principal, with his extensive brand-building and creative leadership, they are driven to build an agency with a vision of helping organizations, big or small, develop strategies that place the customer at its core. But doing so in a much more contemporary, agile, cost-efficient and technologically savvy way than other agencies were doing. In other words, they looked to the future of business and created a model that was prepared for that future. The culture is based on teamwork and respect, in a hyper-collaborative way to ensure that knowledge and expertise is shared, to continuously nurture the relationship and meet the business needs of clients. Where BRIGHT+CO finds its value is through helping companies make a shift in their marketing or advertising approach by building a more strategic and advanced framework that shows better results. This is done by developing an integrated marketing system, which helps close the gaps across many tactical silos. This philosophy is guided by the shift in marketing by developing a marketing system that can help activate the brand strategy while providing the necessary scorecard to track successes and failures. The agency's goal is to stay technologically agnostic, software agnostic, and pursue the system approach using the latest and greatest tools that are available to the team. This combination of great creative and break-through messaging along with sophisticated marketing strategy and technology is what separates BRIGHT+CO from other agencies and marketing firms.