Appcarry provides attribution and marketing analytics, services that enable advertisers to measure and analyze the effectiveness of their marketing campaigns by understanding which marketing campaigns contributed to the download/installation of their mobile applications or such other conversion metric (e.g. relaunch of Application). Appcarry also measure and analyze certain events and actions within their applications such as in-app purchases made by end users. The services also help our customers identify and protect against fraudulent behavior related to their marketing campaigns.