Marketing for lawyers and law firms. Many law firms rely on a few rainmakers to bring in business. Our focused strategy helps to build, support and sustain new revenue creation for lawyers throughout the firm. We work with individual lawyers to methodically approach the target prospects and convert them into revenue generating clients. Designed specifically for the highly competitive legal industry, The 2XL Program is a market proven marketing program that applies the most successful aspects of corporate marketing practices with a thorough understanding of the legal industry. Elements of the program include analysis of competitive marketing campaigns, analysis of prospective client wants and needs, and the definition of target markets based on the kind of work the law firm or an individual lawyer specializes in.